About us
Who We Are
Welcome to Average Lad, where everyday style meets authentic individuality. We’re more than a clothing brand – we’re a movement for the lads who embrace who they are, unapologetically.
Our Mission
To create versatile, high-quality clothing that empowers everyone to feel confident and comfortable in their own skin. Average Lad is about celebrating the beauty in being real – no filters, no pretence, just you.
Why Average Lad?
Because being “average” doesn’t mean ordinary – it means relatable, approachable, and authentic. It’s about finding strength in simplicity and showing up as yourself every day.
Stay real, stay you. ✌
Meet the Team Behind AverageLAD: Luke, Aman, and Dean
At AverageLAD, we’re all about bringing style, comfort, and confidence to the everyday lad. Our clothing brand is designed for the guy who embraces life’s ups and downs and wants to look great doing it. But our journey doesn’t just come from our love of fashion – it’s fuelled by a diverse team of talents, passions, and a shared belief in keeping it real.
Together, we are AverageLAD. We're not just about clothes – we're about making something real, something that resonates with guys who just want to keep it simple, stylish, and comfortable. Whether we’re brainstorming new designs or pushing the boundaries of what’s possible, we’re always working as a team to bring you the best.